In a darker, more literal interpretation, the “18+” tag also acknowledges the slapstick horror of the act. As any adult who has tried to separate an egg white with floury fingers knows, the kitchen can become a site of existential comedy. Flour gets everywhere—in the crevices of your phone case, under your fingernails, up your nose. It forms a paste when mixed with sweat. In 2020, when anxiety was a constant low hum, this absurd, frustrating, messy reality was a gift. You cannot spiral about mortality while trying to wipe flour off the ceiling. The mess anchors you to the present.
For an adult in 2020, flour ceased to be a substance and became a medium. The pandemic regression was real; denied travel, concerts, and physical touch, we sought solace in the tactile pleasures of childhood. But unlike Play-Doh or sandbox sand, flour carried a delicious, illicit charge. It was food . To fling a fistful into the air was a minor act of rebellion against scarcity mindsets and the grim efficiency of pandemic rationing. It was saying, “I have enough. I can afford to waste.” [18+] playing with flour (2020)
Playing with flour in 2020 was never about the bread. It was about the dust cloud. It was about the five seconds of white-out chaos where nothing else existed. In a year defined by absence, we found presence in the most mundane of powders. We learned that adulthood isn’t about staying clean; it’s about knowing exactly when to make a beautiful, edible mess. And then, of course, sweeping it up—because the dishes, unlike the pandemic, do eventually end. In a darker, more literal interpretation, the “18+”
Furthermore, 2020’s flour shortage—the great yeast and baguette famine of April—added a layer of transgressive thrill. When shelves were bare and hoarders stockpiled twenty-pound sacks, to “play” with flour was a quiet act of defiance. It said: I am not using this solely for survival. I am using it for joy. The TikTok videos of users slapping dough, watching it jiggle like a living thing, or creating “flour hands” (dusting their hand and pressing it onto a dark surface to leave a ghostly print) were rituals of claiming agency in a powerless time. It forms a paste when mixed with sweat
By the end of the year, flour had been redefined. It was no longer just a binder or a thickener. It was a stand-in for snow in a summer of isolation. It was a sculpting material for those desperate to build something. And for the 18+ crowd, it was a permission slip to be childish again—to smear, throw, and dive in without a recipe.