Scholars such as Henry Jenkins (2006) have described contemporary media as operating under a logic of convergence , where old and new media collide. Building on this, Abidin (2018) identifies internet celebrities as a distinct class of micro-celebrities who blur advertising and personal life. Vega’s career fits within what Duffy and Hund (2019) call the “aesthetic labor” of digital stardom—curating a visually cohesive yet emotionally relatable persona. This paper extends these frameworks to a figure who deliberately moves between entertainment industry gatekeepers and algorithmic visibility.
Agathe Vega is not merely a participant in popular media; she is a case study in its restructuring. By seamlessly moving between scripted drama and improvisational social media, she models a post-convergence career where entertainment value lies equally in the product and the persona. Future research should track how such figures navigate platform decay (e.g., algorithm changes) and audience burnout. Vega’s career suggests that the future of stardom is neither fully old nor new—it is recursive, labor-intensive, and deeply embedded in the logic of the feed.
The Transmedia Persona of Agathe Vega: Entertainment Content, Popular Media, and Digital Stardom