His registered number. Of course. He had recently changed his SIM. The old number was still linked to the bank.

The first result was a page on the Axis Bank website: Instant Debit Card Activation via IVR . He followed the steps again—but this time, he noticed the fine print: “Ensure your registered mobile number is used for the call.”

“Unbelievable,” he whispered, rubbing his temples.

He tried again. Same result. On the third attempt, the line went dead.