This paper analyzes the case study of entertainer “McKiera” (pseudonym or real figure) to explore how lifestyle vloggers and streamers weaponize intimacy. Using Horton & Wohl’s parasocial framework, we argue that the “relatable best friend” persona lowers audience defenses, enabling patterns of gaslighting, financial exploitation (e.g., Patreon/manipulative merch), and boundary violations. Findings suggest that entertainment platforms lack accountability mechanisms for non-sexual, psychological abuse.
“You’re My Best Friend, So Trust Me”: Parasocial Relationships as a Vehicle for Covert Abuse in the Digital Lifestyle Economy facial abuse mckiera
The Aesthetic of Happiness: How Lifestyle Entertainment Aesthetics Mask Coercive Control and Psychological Abuse This paper analyzes the case study of entertainer