PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Here’s a write-up for Ghosts Season 1, Episode 13 in 4K:
In the Season 1 finale, Sam and Jay stumble upon a long-forgotten prohibition-era vault hidden in the basement of the Woodstone B&B. Inside, they find the preserved body of a mobster named “Crash” Moretti — who also happens to be a ghost, now stuck in a loop of trying to find his missing head. Meanwhile, Hetty is forced to confront a deeply buried secret from her Gilded Age past involving the very same vault, leading to a cascade of revelations that changes the ghostly household hierarchy. Above ground, Trevor accidentally possesses Jay’s laptop and tries to make a risky crypto trade, while Sasappis narrates the episode’s events as a noir-style detective story for his own amusement. ghosts s01e13 4k
CBS / Paramount+ — A BBC Studios/Lionsgate Production Here’s a write-up for Ghosts Season 1, Episode
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
