“Reshma doesn’t try to sell us skincare,” says fan Priya Menon, 29. “She sells us the truth. Last week, she posted a video of her trying to open a pickle jar for 45 minutes. I felt seen.”
“Fame is okay,” she says, finally cracking a smile. “But you know what’s better? The local chaya kada (tea shop) now gives me an extra parippu vada for free.” #mallureshma😂😂
Cut. Print. Viral.
It started, as most great things do, out of sheer boredom. Reshma, a 24-year-old MBA dropout from Thrissur, was waiting for her mother to finish yelling at the cable guy. She picked up her phone, mimicked the yell, and posted it. Twenty-four hours later, she had 50,000 followers. “Reshma doesn’t try to sell us skincare,” says
It looks like you're trying to create a (a detailed, human-interest story) about someone named Mallu Reshma , with a playful or humorous tone (indicated by the emojis). I felt seen
If you have scrolled through Instagram in the last six months, you have met her. You might not remember her name, but you remember the look .