Marketing 1.0 Kotler !!top!! Access

Here’s an interesting, lesser-known story that illustrates (product-centric marketing, as defined by Philip Kotler). The Tale of "New Coke" (1985): When Marketing 1.0 Backfired Spectacularly In the early 1980s, Coca-Cola was losing market share to its rival, Pepsi. Pepsi’s "Pepsi Challenge" ads had convinced millions of consumers that they preferred the sweeter taste of Pepsi in blind taste tests.

Coca-Cola forgot that people don’t buy soft drinks only for taste. They buy for nostalgia, identity, emotion, and habit. The "product" was more than a chemical formula—it was a cultural artifact. marketing 1.0 kotler

On April 23, 1985, they announced the discontinuation of original Coca-Cola. The press conference was pure Marketing 1.0: charts, taste-test data, and talk of "smoother, rounder taste." Here’s an interesting