Image: A beautiful, empty French bakery with a dusty “Closed” sign. Text: Principles of Marketing by Philip Kotler. Subtitle: How to win customers, not just make sales.
“I did it. But I never sold anything. I just… listened and gave value.” principles of marketing by philip kotler ppt
“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” Image: A beautiful, empty French bakery with a
Text in large, golden letters:
He points to the final slide.
Post-credits scene: Maya now teaches a local business class using the same PPT. She adds her own slide: “Thank you, Dr. Kotler. My grandmother’s bakery is alive because you taught me that the customer is not a wallet. The customer is a story waiting to be finished.” “I did it
“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.”