Web Analytics - Tutorialspoint

Let’s move past the textbook definition. Using the TutorialsPoint roadmap as our skeleton, let’s put some real-world muscle on the bones of web analytics. TutorialsPoint correctly categorizes metrics into two buckets: Off-site (brand awareness, social buzz) and On-site (user behavior). But the unspoken third category is the dangerous one: Vanity Metrics.

Your job is not to be right. Your job is to find the truth, even when it hurts. web analytics tutorialspoint

Now go close the tutorial. Open your analytics tool. And ask one question you’re actually afraid to answer. Let’s move past the textbook definition

Page views. Sessions. New users.