Introduction To Marketing Research Ppt -

– What happened? Example: “Sales dropped 15% last quarter.”

– What should we do? Example: “Launch a loyalty program instead of a price cut.” Slide 4: Real-Life Examples (Make it relatable) Visual: Three logos or mini case studies introduction to marketing research ppt

– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). – What happened